Hi, I’m Kelly — the heart behind Sultry Lash Bar.

When my mum and I moved from Latvia to England, everything felt new and uncertain. We didn’t have much, but my mum’s strength taught me what resilience really means. That experience shaped who I am and it’s a big part of why I started this brand.

Sultry Lash Bar was created from love, and the belief that confidence should feel effortless. I wanted to make lashes that make you feel like you, just a little more put together, even on your busiest days.

As a makeup artist, I saw how hard it was to find lashes that looked natural yet still gave that soft, lifted look. So I later designed DIY cluster lashes that are lightweight, easy to apply, and flattering for every eye shape.

Launched in 2021 with nothing but a dream and determination, Sultry Lash Bar has grown into something I’m deeply proud of, a space that celebrates women who want to feel beautiful without needing to try too hard.

Because real confidence isn’t about perfection, it’s about embracing your natural beauty, one lash at a time.

Click here to watch my story on TikTok

Download our free lash guide here

Our Mission 

At Sultry Lash Bar, our mission is simple:

To help you feel like the best version of yourself in under 5 minutes.

We design lashes that are natural-looking, beginner-friendly, and gentle on your real lashes. Whether you’re running late, getting ready in the car, or just prefer a low-maintenance beauty routine, our lashes are made to fit your lifestyle.

We believe beauty shouldn’t be complicated. It should feel fun, easy, and empowering.

Our Journey So Far

What started as a uni side hustle has turned into something I never thought possible. Sultry Lash Bar now has a beautiful office space, over 118,000 followers on TikTok, and best of all I was able to hire my mum and give her a job she loves.

We’ve been featured in beauty blogs, online magazines, and even used by pro makeup artists across the UK and US. It still feels surreal sometimes!

But the truth is, we’re only just getting started. My dream is to keep growing our Sultry community and keep creating innovative beauty products that support women in their everyday lives.

Public featured in Magazine click here

Our Promise to You

Whether you’re trying cluster lashes for the first time or you’re a total pro, I want every step of your experience to feel personal and enjoyable. From our free lash guide, to our packaging, to our customer service we’re obsessed with details.

Need help choosing a lash style? Want tips on application? I’m always just a message away. Sultry Lash Bar was built for girls like you busy, confident, real.

Thank you for being here. Thank you for supporting this dream. This is just the beginning. 💕